This post offers an insight into what Google have planned for the dark art of SEO in 2023. As always Google remain on the “this will help” and “you may want to try this” script but we can all just ensure we check all of the boxes provided as best we can. We hope this post offers enough help and advice to set a good foundation for your SEO strategy in 2023.
- Focus on User Experience
Google has been emphasising user experience in recent years, and this trend is likely to continue. To improve your SEO, focus on creating a website that is user-friendly, easy to navigate, and provides valuable content. Consider using multimedia content, such as videos and infographics, to make your content more engaging.
- Prioritise Mobile Optimisation
Mobile optimisation has been a priority for Google for several years, and this trend is likely to continue. Make sure your website is responsive and optimised for mobile devices, as this can impact your search engine rankings and user experience.
- Optimise for Voice Search
With the rise of virtual assistants like Siri and Alexa, voice search has become increasingly popular. To optimize for voice search, focus on long-tail keywords and natural language queries. Also, make sure your website is mobile-friendly, as voice searches are often done on mobile devices.
- Improve Page Speed
Page speed is another important factor in SEO, as Google prioritises fast-loading websites. To improve your page speed, consider compressing images, minimising HTTP requests, and using a content delivery network (CDN).
- Use Structured Data
Structured data, also known as schema markup, can help search engines better understand your website’s content. This can lead to enhanced search results, such as rich snippets, that can increase your visibility in search engine results pages (SERPs).
- Build High-Quality Backlinks
Backlinks are still an important factor in SEO, as they signal to Google that your website is authoritative and trustworthy. Focus on building high-quality backlinks from reputable websites in your industry. Avoid using spammy link-building tactics, as they can harm your SEO.
- Focus on E-A-T
E-A-T stands for expertise, authoritativeness, and trustworthiness. These are factors that Google uses to evaluate the quality of content and the credibility of websites. To improve your E-A-T, focus on creating high-quality, well-researched content, and ensure that your website is transparent and trustworthy.
In conclusion, while we cannot predict the specific SEO trends and updates that will occur in 2023, focusing on user experience, mobile optimisation, voice search, page speed, structured data, high-quality backlinks, and E-A-T can help improve your SEO efforts and increase your visibility in search engine results pages.