Behind the Scenes: Building C&G Embroidery’s Ecommerce Website with Reality Digital


When C&G Embroidery, a leading UK-based custom embroidery and printing company, approached Reality Digital to help them digitise their business, we were thrilled. We knew that their unique, high-quality products deserved an online presence as polished and professional as their craft. This blog post will take you through our exciting journey of building an ecommerce website for C&G Embroidery, revealing how we brought their business to the forefront of the digital world.

Understanding the Vision
Our first step was to understand C&G Embroidery’s unique business model, products, and target audience. We needed to know who they were and what they envisioned for their digital presence. This comprehensive understanding allowed us to design a website that truly encapsulated the essence of their brand.

Designing the Online Store
After gaining a robust understanding of their business, we moved onto the design phase. Our goal was to create an interface that was not only visually appealing but also user-friendly. We took inspiration from C&G Embroidery’s vast range of products and their eye for detail to design a website that reflected their aesthetic and values.

Simplifying Navigation
We knew that a simplified navigation was crucial to provide a seamless shopping experience for customers. We carefully categorised C&G Embroidery’s diverse product range, ensuring that each product was easy to find and the checkout process was quick and straightforward.

Integrating Features
To add an extra layer of customer convenience, we integrated numerous features. This included a custom quote request form for bespoke orders and a product customisation tool allowing customers to visualise their designs before purchase. We also incorporated an interactive chat feature for instant customer support.

SEO Optimisation
Understanding the importance of visibility in the digital space, we made sure that the website was SEO optimised. This involved using relevant keywords, crafting unique product descriptions, and optimising images. This would not only boost the website’s ranking on search engines but also drive organic traffic.

Testing and Launch
After the design and integration, came the testing phase. We thoroughly tested the website across multiple devices and browsers to ensure compatibility and responsiveness. Once we were confident that everything was functioning smoothly, we officially launched

Building C&G Embroidery’s ecommerce website was an exciting journey. At Reality Digital, we believe that a strong digital presence is a game-changer for businesses in this digital era. With the launch of this website, we are certain that C&G Embroidery is now more accessible to its customers, ready to deliver their unique, high-quality custom embroidery and print products right to their doorsteps. And we are proud to have been a part of their digital transformation journey.