VIEW WEBSITE
In a market where decisions hinge on trust and timing, Conn Agri needed a site that showcases current stock, proves credibility, and makes it effortless to enquire. Reality Digital designed and built a streamlined experience that places real machines, real reassurance, and real people front and centre. From the first fold’s clear promise to action-led calls to enquire, the site guides visitors from curiosity to conversation in seconds.
A clean, confidence-building first impression
We lead with a bold headline, a prominent “View Machinery” call-to-action, and proof points—regularly updated stock, delivery across the UK and Ireland, finance options, and servicing prior to dispatch. Visitors understand the value proposition at a glance, reducing hesitation.
Product discovery that feels fast and familiar
A dedicated Machinery catalogue and Latest Machines highlights make browsing intuitive for returning visitors who simply want to see what’s new. We kept the grid uncluttered and action-oriented (“Read more”, “Contact”), so the path from listing to enquiry is obvious and low-friction.
Story, place, and people
Concise about copy and clear contact details ground the brand in the real world, while tone and imagery emphasise practical expertise and approachable service. It’s personable without being wordy—and it reinforces that guidance is part of the offer, not an add-on.
Partnership spotlight: Uniforest, closer to home
To support Conn Agri’s role as Uniforest’s brand ambassador in Ireland, we created a focused hub that pairs a succinct narrative with browsable featured machines. Consistent design and clear CTAs invite enquiries and demo requests without distracting from the wider catalogue.
Proof that travels with the user
Short, specific testimonials reinforce reliability—durable kit, quick responses, and on-time delivery throughout Northern Ireland and beyond. These cues compound trust as visitors move from exploration to enquiry.
Navigation built for real-world use
A compact top menu—Home, Uniforest, Machinery, About, Testimonials, Contact—mirrors how buyers think, keeping essentials one click away whether they’re on a phone in the yard or at a desk. Persistent contact prompts and a clear footer ensure the route to conversation is always visible.
Designed to convert enquiries
Rather than forcing e-commerce behaviours onto a considered, specification-led purchase, we optimised around qualified enquiries: the right details where they matter, fast routes to talk, and reassurance on servicing and delivery across the UK and Ireland.
Project highlights
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Immediate value proposition with a primary CTA above the fold
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Credibility signals (stock cadence, delivery coverage, finance, pre-delivery servicing)
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Clear catalogue structure plus “Latest” highlights for repeat visitors
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Uniforest partnership hub with featured models and enquiry paths
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Testimonials that build trust across the journey</
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Friction-free contact routes on every page
Outcome
Conn Agri’s website gives buyers what they need most: fast visibility of machines, confidence in sourcing and servicing, and an easy way to speak with the team. The result is a focused, mobile-ready catalogue that supports sales conversations—and a platform ready to grow as inventory and partnerships expand.